About The Role

This exciting, new AFL Expansion Hub encompasses marketing, data and sales teams, working together to drive growth of the game in non-traditional football markets.

The Expansion Hub’s initial priority will be to expand on the work of the GWS Giants, Sydney Swans and AFLNSW/ACT in Greater Sydney, with the intent to scale services and capability to other markets and Clubs over time.
 

Role

The Sales Manager will play a critical role within the AFL’s Expansion Hub to achieve the following objectives for our code

• Increase awareness of AFL in Greater Sydney
• Grow AFL fans in Greater Sydney
• Increase AFL participation in Greater Sydney
• Increase Giants and Swans consumer revenues
• Convert non-fans of our game into first-time participants, attendees, fans and members

The Sales Manager will have a relentless focus on increasing participant and fan acquisition across Greater Sydney through a targeted presence at events and engagements that drive acquisition, revenue and absolute numbers across Greater Sydney AFL participation, Giants and Swans ticketing and membership.
 

A DAY IN THE LIFE OF

• Support development and manage execution of the Expansion Hub sales strategy, including product, pricing, and sales plans / approaches to grow code awareness and acquisition across Greater Sydney
• Build and manage a detailed annual local sales calendar across participation and membership
• Support in growth of AFL participation across Greater Sydney
• Drive conversion of AFL participants in Greater Sydney to Giants and Swans attendees, members, and fans
• Work with internal and external stakeholders to understand and develop strategies around pricing, community offers and promotions
• Manage the daily operations of the Hub sales team and multi-channel sales processes
• Develop and regularly review progress against current budgets and business plans
• Drive a customer service program that ensures customer loyalty is built through dependable high customer service levels via all touch points
• Development and implementation of an AFL best practice “prospect management” system
• Develop a strong retention program, primarily aimed at first- and second-year members
• Drive team to increase direct debit membership percentage
• Hiring, training, supervising, supporting and developing of all Sales Staff
• Encouragement of staff professional development
• Drive sales team to exceed call and sales targets
• Implementation of effective management strategies to ensure maximum possible performance of the team and compliance with relevant industry codes and regulations
   

OUR IDEAL TEAM MEMBER

Core competencies

• Ability to lead and drive a sales team
• Results and performance drive, personal effectiveness
• Customer and fan centric
• Resilient – ability to stay focused and positive in the face of changing and challenging situations
• Ability to think laterally and initiate positive changes in the workplace

Mandatory

• Strong local knowledge and understanding of the Western Sydney region
• Proven leadership qualities and experience managing high performing teams
• Proven ability to drive a sales team

 

Desirable

• Specific experience working within Western Sydney
• Specific experience working in sport in a sales role
   

THE PERKS

• Play The Day Your Way – a flexible approach to your working life
• My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
• AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!

Apply online through linkedin here (applications close 1 June 2023)